Marin Jovanovic is Associate Professor at the Copenhagen Business School. He received a Ph.D. from the KTH Royal Institute of Technology and a Ph.D. Cum Laude from the Universidad Politécnica de Madrid.
His research interests include digital transformation of manufacturing and maritime industries, platform ecosystems in the business-to-business context, and artificial intelligence.
Related posts
How ‘digital servitization’ is building value in B2B ecosystems
Digital servitization uses a platform strategy to develop mutually dependent ecosystems. In B2C firms take a ‘winner takes all’ strategy, but research has revealed that within the B2B sector the approach is used more collaboratively to expand the platform value with their customers, suppliers, technology providers, and competitors.
