Professor for Sustainable Technology and Innovation Management at the Institute for Industrial Ecology at Pforzheim University
Claus Lang-Koetz currently works at the Institute for Industrial Ecology (INEC) at Pforzheim University as a professor for sustainable technology and innovation management. His main areas of interest are: Design of innovation processes in companies – Resource efficiency assessment in early innovation phases – Organisational models and assessment methods for strategic technology management – Potential analyses for new technologies – Resource efficiency in production.
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The introduction of object identification to securely connect the physical and virtual worlds can help facilitate the introduction of a circular business model (CBM) but there are several types of CBM and different technologies are required for each.
Although sustainability aspects are included in innovation strategy, it is far from being an integral part of innovation management, observes Claus Lang-Koetz. His track addresses the role of sustainability-oriented innovation in R&D management – from a theoretical but also a practical perspective.
