Coopetition, Ecosystem, Network and Alliances (CENA)
13 February, 2024
Understanding how companies can effectively implement alliances – and especially coopetition strategies – is crucial for ensuring their survival.
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Understanding how companies can effectively implement alliances – and especially coopetition strategies – is crucial for ensuring their survival.
Digital servitization uses a platform strategy to develop mutually dependent ecosystems. In B2C firms take a ‘winner takes all’ strategy, but research has revealed that
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