Scaling the sharing economy – how Airbnb became a global brand
When all the hotels in San Francisco were fully booked ahead of a design conference, two roommates saw an opportunity to offer delegates an airbed
When all the hotels in San Francisco were fully booked ahead of a design conference, two roommates saw an opportunity to offer delegates an airbed
Platform-based businesses, such as Ebay, AirBnB, Deliveroo have become increasingly important in the economy, but little is known about the impact of different orchestration strategies
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