Identifying hidden needs: creating breakthrough products
11 May, 2016
Many organizations struggle to come up with novel product concepts as focus groups and surveys often fail to gain sufficient insight into the customer’s hidden
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Many organizations struggle to come up with novel product concepts as focus groups and surveys often fail to gain sufficient insight into the customer’s hidden
As ethnographic research becomes increasingly central to the creation of new products, services and marketing strategies for both home and global markets; anthropologists and other
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