Virtual event 7 May, 11am
Hosted by LIV.INNO
“What impact will AI have on my business, and where is the biggest opportunity for gain?”
These are the big questions challenging those tasked with innovation strategy and new product development across all industry sectors.
The disruptive impact of AI is already here and the next wave, ‘Physical AI’, is starting to emerge – so now is the time to gain an objective assessment of the benefits for your organisation.
This pragmatic conference aims to provide context for recent AI developments, offer insights from data scientists, and share real-world industry experience from those who have started their journey.
The interactive format will enable you to explore the potential of AI for your organisation, talk to practitioners and develop an action plan.
Innovation greatest benefit of AI
Increased innovation has been the greatest benefit reported by early adopters of artificial intelligence (AI), cutting development times by half. And yet, despite the significant rewards, recent research* has revealed 75% of firms haven’t adopted a single AI application and are at risk of losing their competitive advantage.
“AI has a transformative role in innovation management – from providing customer insights and accelerating product design, through to improving prediction of sales performance and go/no go investment decisions,” says Prof. Bob Cooper, an industry thought-leader in the field of AI for new product development.
“The rate of change is so intense that organisations not actively exploring the potential of AI for new product and service development are going to be severely disadvantaged,”
Some of the projects being discussed are from LIV.INNO, where PhD students have provided specialist skills in prediction, risk analysis, visualisation, and modelling of scenarios.
“Firms are delaying the adoption of AI for various reasons, but it is often because they don’t know where to start, they lack the knowledge and skills inhouse, or they are concerned about the investment of time and money,” comments Professor Carsten P Welsch, Director of the Liverpool Centre for Doctoral Training for Innovation in Data Intensive Science (LIV.INNO), “which is why this conference is so timely.”
‘AI for Innovation’ is a virtual conference taking place at 11am GMT on 7th May 2025 – see more information here.
The Adoption of AI in New Product Development: Results of a Multi-Firm Study in the US and Europe, Robert G. Cooper & Alexander M. Brem
Speakers at the AI for Innovation conference will include:
- Carsten P Welsch, Director of the Liverpool Centre for Doctoral Training for Innovation in Data Intensive Science (LIV.INNO)
- Robert G Cooper, Professor Emeritus at McMaster University
- Patrick Gormley, Global Data Science and AI Consult Lead at Kyndryl
- Andy Walker, Head of Deep Tech Commercial Strategy at TTP
Industry case-studies will also be presented and discussed.
