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Holistic design is challenging as it involves many interconnected elements. This study introduced the concept of a “problem freeze” stage, where design exploration is intentionally
![PepsiCo's North American Beverages fleet [image credit: Melissa Golden; PepsiCo - from PepsiCo.com]](https://www.rndtoday.co.uk/wp-content/uploads/2023/09/PepsiCos-North-America-Beverages-Fleet-credit-PepsiCo-web-300x200.jpg)
PepsiCo transformed its organization by adopting a design thinking approach. Researchers identified nine design thinking practices that could lead to organizational innovation
This track at the R&D Management Conference explores the potential of experimentation, both success and failure, and the implications for the organisation. We are hoping
Design Thinking can help organisations to become ‘ambidextrous’ (pursue the competing agendas of exploitative innovation and explorative innovation in parallel), but to do both requires
Could chatbots be used to elicit customer experience insights? Karim Sidaoui and colleagues at the Alliance Manchester Business School reviewed how AI could be used
It is estimated that as few as 10% of new R&D projects are successful, so finding ways to navigate the disruption, reimagine better futures and
Design thinking is challenging because it involves something more fundamental than managing change: It involves discovering what change is needed. Rick Mitchell has found this
Could tools used by the digital industry provide answers for more traditional sectors? Steve Bone discusses a McKinsey article about tools and techniques
I’ve often been asked what the value of the R&D Management Conference is to a practitioner such as myself. For me, it’s often snippets of
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