Identifying hidden needs: creating breakthrough products
11 May, 2016
Many organizations struggle to come up with novel product concepts as focus groups and surveys often fail to gain sufficient insight into the customer’s hidden
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Many organizations struggle to come up with novel product concepts as focus groups and surveys often fail to gain sufficient insight into the customer’s hidden
Experienced TRIZ users and academics will find this paper stimulating, both for further theoretical understanding and also as a basis for further research.
TRIZ provides a useful structure for thinking and brainstorming, enabling ideas to be developed more quickly. However it requires patience to understand it
People often think that being innovative means having a lot of ideas. But where do the ideas come from? The history of innovation is full
Capturing an eclectic approach to creativity, Mark A. Runco discusses whether creativity is influenced by nature or nurture, personality and style research and how social
Stories reinforce our models and understanding of how innovation works in a vivid way. Not for nothing do they form the staple diet of most
A useful tool in creative problem solving is the ‘how to’ statement which provides a powerful way of reframing the problem.
TRIZ (the theory of inventive problem solving) provides a logical approach to developing creativity for innovation and inventive problem solving.
nalogies are a useful tool for creative problem solving, to help one move away from the obvious and to encourage ‘out of the box’ thinking.
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