What is the role of social media in new product development?
11 April, 2024
The Adidas Creators Club is a platform where customers and athletes share ideas and participate in the design process. This type of collaborative R&D is
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Innovation output is directly proportional to academic freedom and researchers warn that this has declined over the last decade for the first time since 1940s.
Living labs have an important role for collaborative innovation, but elderly consumers may have difficulties participating in a virtual cafe. This research project investigated the
Organisations often talk about the importance of having a burning platform as the catalyst for change. Peter Robbins discusses how Covid, the ultimate burning platform,
If you had a new technology to design a new food product would you create something new or slavishly produce a replica of a familiar
This track at the R&D Management Conference explores the potential of experimentation, both success and failure, and the implications for the organisation. We are hoping
The solution is not about expertise, it doesn’t always require someone who is a world expert just someone who can connect the dots. What we
The crowdsourcing paradox – Individuals that act as providers of knowledge need to exchange (codified and tacit) solution information to attract seekers and develop a
What are your predictions for hot topics for 2022? Innovation experts at the Pistoia Alliance cite tackling antimicrobial resistance, quantum computing to optimise supply chains,
Creativity and ideation is a vital part of the R&D process and one that is of great interest to managers. Creativity can seem quite a
Traditional marketing techniques often prove to be ineffective for the design and diffusion of truly innovative offers, hence the need for a real “innovation marketing”
Design thinking is challenging because it involves something more fundamental than managing change: It involves discovering what change is needed. Rick Mitchell has found this
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